Select Sires Beef Specialists Attend National Beef Tour

PLAIN CITY, Ohio, October 12, 2010 - Forty-two Select Sires professional beef specialists and sales representatives from across the U.S. recently met in Colorado and Nebraska for Select Sires' National Beef Tour. These specialists are well versed with Select Sires beef program and the beef industry and are resources for Select Sires customers. During the National Beef Tour the beef specialists met for sales training and to discuss current trends, new techniques and the new beef bulls that Select Sires has acquired in the past year. The group attended tours of operations that represented the entire beef production chain from conception to harvest.

Select Sires Beef Specialists Attend National Beef Tour
Beef specialists and sales representatives visited Haynes Cattle Company, Holyoke, Colo.; Connealy Angus, Whitman, Neb.; Chappell Feedyard, Chappell, Neb.; JBS Swift Beef Processors, Greeley, Colo.; and Rocky Mountain Sire Service, Bennett, Colo.

At Haynes Cattle Company and Connealy Angus, participants viewed progeny from several Select Sires young and proven lineup sires. For most, these were the first calves they had seen out of the new Angus lineup at Select Sires and these calves gave the sales representatives the understanding of the type of cattle to expect from the young sires in Select Sires' lineup. By touring Chappell Feedlot, participants witnessed the cattle finishing phase of production where genetically superior calves sired by Select Sires Angus bulls are managed to attain rapid gains and develop quality carcasses. Chappell Feedlot is a Certified Angus Beef (CAB) licensed feedyard. This enabled the beef specialists to learn how Select Sires' relationship with CAB is linked with the cattle feeding and finishing business.

The tour of the JBS Swift Beef Processors allowed the group to view the process of harvesting beef in a large-scale operation. The beef specialists saw the USDA carcass grading station where carcass quality, meat yield, and ultimately value are determined.

"Select Sires is in a new chapter of its beef business and the energy and excitement was palpable during the tours," commented Aaron Arnett, vice president of beef genetics. "The remarkable thing about this tour is that a group of people who are involved in genetics, selling beef semen and breeding cows witnessed the end-product value being assigned in a processing plant and for them to appreciate that they had a role in that success."

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.