Select Sires Announces the Establishment of Select Sires GenerVations Inc.


PLAIN CITY, Ohio, June 30, 2014 - Select Sires Canada Inc. and GenerVations Inc. have joined forces to form Select Sires GenerVations Inc. following Select Sires Inc.'s purchase of GenerVations. Select Sires GenerVations will market semen across all of Canada including western Canada, which was formerly served by All West/Select Sires, creating a truly Canadian company. Talented and passionate employees of these organizations have combined to form an unparalleled team to serve Canadian dairy and beef breeders. Select Sires GenerVations will be based in Kemptville, Ontario.

Select Sires GenerVations will represent two of the industry's leading sire programs. The Select Sires and GenerVations lineups currently lead the industry with 11 of the top 40 LPI bulls in Canada. This combination will give Canadian dairy producers unmatched sire selection quality with exceptional young sires like 7HO12014 De-Su Mg DAVINCI 11288-ET, 7HO11351 Seagull-Bay SUPERSIRE-ET, 250HO1135 Alexerin SNEAK PEEK and 250HO1123 Stantons MOTIVATOR, all top-20 LPI genomic young sires. Top LPI proven sires, 250HO928 Freurehaven NIAGARA (EX-91) and 250HO954 Fleury Gen LE PLAN (EX-90) will join the likes of 7HO9264 Lirr Drew DEMPSEY (VG-86) and 7HO10506 Maple-Downs-I G W ATWOOD-ET (EX-90). Select Sires GenerVations will continue to market semen from organizations that were represented by Select Sires Canada and GenerVations.

GenerVations will continue to develop and market sires with the 250 stud code and continue to market internationally under the respected GenerVations name. The program will expand to sample 40 of the industry's best Holstein young sires per year with emphasis on sires that excel on the Canadian evaluation system for LPI, Conformation, health and production traits and come from strong, deep cow families. These elite genetics will be available in the United States from your Select Sires sales representative and around the world through GenerVations distributors.

Based in Plain City, Ohio, Select Sires Inc. is North America's largest A.I. organization and is comprised of nine farmer−owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.