Lorna Marshall Joins Select Sires as Vice President of Beef Genetic Programs


PLAIN CITY, Ohio, April 1, 2016-Select Sires has hired Lorna Marshall as vice president of beef genetic programs. She will be responsible for overseeing the development and facilitation of the Select Sires beef genetics program, including beef sire selection, marketing programs, progeny testing and administration. Marshall will work from her home office in Burlington, Colo.

"I am truly excited to be joining the very dedicated and talented group of people on the Select Sires beef team," says Marshall. "There is tremendous opportunity in both the beef cattle and A.I. industries. The value of genetics and the opportunity to capture that value throughout the entire production chain has never been greater. Select Sires is uniquely positioned to play a key role in helping its customers be more profitable through superior genetics and customer service."

Marshall comes to Select Sires with more than 20 years of industry experience. She has spent time in the A.I. industry acquiring sires, driving marketing decisions, training and recruiting sales representatives and developing initiatives to grow and add value to beef genetic programs. Before her time in A.I., she served as special services manager for the American Gelbvieh Association. Marshall, her husband Troy and their three children, operate Marshall Cattle Company, a medium-sized purebred beef operation.

"I am pleased to welcome Lorna to Select Sires," says David C. Thorbahn, president and CEO of Select Sires Inc. "Her prior successful experiences, passion for the industry and team-oriented approach make her uniquely qualified to lead the Select Sires beef team to heights not realized before."

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of nine farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.