Select Sires Introduces DIAMOND SELECTion: Meeting the Needs of Every Customer

PLAIN CITY, Ohio, April 7, 2010 — For 45 years, Select Sires' diamond emblem has represented the mark of outstanding genetics. These superior genetics offer great diversity, excel in industry indexes, and fit a wide range of breeding goals for Select Sires' customers. It is clearly understood at Select Sires that one size does not fit all in the genetic world.

Throughout Select Sires' history, bulls like 7HO3707 Paradise-R Cleitus MATHIE*CV, 7HO4213 Robthom INTEGRITY-ET, 7HO3948 MJR Blackstar EMORY-ET, and 7HO5157 Regancrest Elton DURHAM-ET*CV have been recognized as truly great sires by Select Sires' customer base, and thousands of daughters of these bulls explain why. These sires excelled in many of the more highly heritable traits and were dominant in providing a mating which resulted in a consistent type pattern. Their offspring are barn-pleasing cows that dairy producers love to milk because they excel in production, udders and feet and legs, and they last for many lactations.

"It is this proud genetic history and knowledge of what many dairy producers desire that has driven Select Sires to develop a new selection index, DIAMOND SELECTion™, to identify sires with similar qualities to these great bulls of history," stated Lon Peters, vice president of dairy sire product services and international.

In order to fit the needs of every customer, Select Sires will identify Holstein sires using the selection index for DIAMOND SELECTion. The DIAMOND SELECTion index weights production traits at 40 percent; this includes Milk, Fat pounds and Protein pounds. The type traits also weigh in at 40 percent and consist of Udder Composite, Feet and Leg Composite and Strength. Completing the index are the fitness traits that weigh in at 20 percent and are comprised of Productive Life, Somatic Cell Score, Daughter Pregnancy Rate and Calving Ease. Sires will be excluded from the designation if they do not meet the predetermined levels for Udder Composite, Feet and Leg Composite and Type. The Holstein sires that carry the DIAMOND SELECTion designation are labeled as such in Select Sires' April Holstein directory and a complete listing of the sires are available on DIAMOND SELECTion can be used alongside existing designations like Calving Ease and Superior Settler™ to easily find the sires that best meet each customer's breeding goals.

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.

™DIAMOND SELECTion and Superior Settler are trademarks of Select Sires Inc