Advanced Training Helps Select Sires' SMS Consultants Create Genetic Business Plans

PLAIN CITY, Ohio, May 27, 2011 - More than 110 professional Select Mating Service™ (SMS™) genetic consultants from Select Sires' member organizations and 14 different countries recently met at the annual SMS Consultant Conference, hosted by COBA/Select Sires Inc. in Lubbock, Texas, May 1-4, 2011. The group discussed the latest developments in the Program for Genetic Advancement™ (PGA™), new enhancements to the SMS program and innovative technologies and recent trends. The SMS consultants also viewed progeny of Select Sires' current lineup and potential graduates throughout northwestern Texas and southeastern New Mexico.


More than 110 Select Sires professional Select Mating Service genetic consultants and staff attended the 2011 SMS Consultant Conference, hosted by COBA/Select Sires in Texas and New Mexico.



"Select Sires' employee orientation and sales training are a great resource to provide both new and existing employees more knowledge and give them the opportunity to share concepts with their colleagues," said Lyle Kruse, vice president of U.S. market development for Select Sires. "At the end of these conferences, our skilled staff departs with the latest information to better serve Select Sires' customer-owners."

The most widely accepted mating program in the world, SMS continues to have persistent growth that is unmatched in the industry. In 2010, more than 4.6 million cows were mated in North America, setting a new record for the program. For more than thirty-five years, SMS has been building better cows throughout the world with its committed genetic consultants whose dedication and passion are to improve the herds of Select Sires' customer-owners in order to meet their goals.

"This year's conference was an outstanding display of Select Sires genetics on each and every dairy farm we visited," stated Lon Peters, vice president of dairy sire product services and international for Select Sires. "The herds were perfect testimonials to the value of SMS and Select Sires' genetics. We viewed over 3,000 identified Select-sired cattle within the 13 herds we visited.

The first day of the conference included educational seminars presented by Select Sires' staff.

During the following three days, consultants viewed progeny of a wide range of sires. In some herds attendees viewed up to 50 daughters of individual sires, providing an excellent learning opportunity to see their true breeding patterns. The group toured the following herds: Clover Knolls Dairy, Texico, N.M.; Desperado Dairy, Clovis, N.M.; Do-Rene Dairy, Clovis, N.M.; Dutch Valley Farms, Clovis, N.M.; Flecha Dairy, Lake Arthur, N.M.; Goff Dairy, Hobbs, N.M., Heritage Dairy, Clovis, N.M.; Jerry Osterkamp Dairy, Muleshoe, Texas; Prairie View Dairy, Muleshoe, Texas; Ridgecrest Dairy, Pleasant Hill, N.M.; Rocky Top Dairy, Hobbs, N.M.; Vaz Dairy, Roswell, N.M.; and Wayne Palla Dairy, Lazbuddie, Texas.

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.


™Select Mating Service, SMS, Program for Genetic Advancement and PGA are trademarks of Select Sires Inc.