SMS or StrataGEN


Choose SMS when:

  • You follow individual matings with individual breedings
  • You have accurate parentage knowledge of each cow in your herd
  • You identify the parentage of all offspring

Benefits of Mating with SMS:

  • Provides a genetic consultation for sire selection
  • Provides the value of individual matings for each animal
  • Genomic testing files can be utilized with SMS to design a mating program based on genomic data
  • Protects against inbreeding, recessives and halplotypes
  • Saves time in daily herd management, keeping your breeding program moving forward
  • Helps you plan and monitor semen inventory and track genetic progress
  • Encourages parentage verification
  • SMS was designed for herds who wish to make genetic progress one specialized mating at a time.

Choose StrataGEN® when:

  • You prefer utilizing population genetics rather than individual animal matings
  • Absolute pedigree identification of each animal is not part of your past/current management system
  • Controlling inbreeding through population genetics is important to you

Benefits of Mating with StrataGEN:

  • Provides a genetic audit for optimizing sire selection
  • Is simple to initiate and maintain
  • Is an effective tool to reduce inbreeding
  • Uses genomic technology to reduce inbreeding
  • Works well in herds using a synchronization protocol
  • Combines proven genetics and genomic technology
  • Allows you to better capture genetic progress
  • StrataGEN was specifically designed to allow herds to mass breed in a limited time frame!

®StrataGEN is a registered trademark of Select Sires Inc.