Select Mating Service (SMS)


Maximize Longevity with Corrective Mating

Select Mating Service (SMS), Select Sires’ dairy cattle mating program, increases the productive life of your herd by improving the Type in your herd, increasing your bottom line.

Research for years has proven specific traits correspond to the longer life of a cow. A balanced approach is the focus of SMS that stresses the traits that make a difference in longevity plus by utilizing some of the new health, fertility and wellness traits, provide maximum genetic gain in improving that next generation. Select’s professional SMS consultants understand the need to balance these lower heritability traits in breeding programs.


Select Mating Service (SMS), Select Sires’ dairy cattle mating program, increases the productive life of your herd by improving the Type in your herd, increasing your bottom line.

"In 12 years we have seen a great improvement in our herd's type and production. Our consultant and technician make it easy to select the sires for our herd. We have noticed a real increase in the average score of our two-year-olds when we classify and the cows just seem to last longer and rescore higher as they get older. We use a fairly large selection of sires but the program allows us to maintain the uniformity that we look for."

-Rod and Brad Habel, Lolynd Farms, New Hamburg, Ontario, Canada

According to the herd-life research conducted by Holstein Association U.S.A. Inc., for every +1.0 Standard Transmitting Ability (STA) in Foot and Leg Composite results in nine more days of Productive Life. Udder Composite proves even more influential as every +1.0 STA yields 18 additional days of Productive Life. The following table summarizes how these type improvements can boost your bottom line:

Type Improvement(1) Resulting PL Increase Dollar Increase per Cow Dollar Increase per Year in 500-Cow Herd
+1 STA in FLC 9 days $128.70 $64,350
+1 STA in UDC 18 days $257.40 $128,700

Calculate your advantage by multiplying your daily average by your current milk price to see your value from using sires that improve the functional traits that correlate to longer life.

(1) Average milk production per cow in 2013 was 21,806, according to the USDA National Agricultural Statistics Service Milk Production Report, which translates to 71.50 pounds per cow, per day, based on a 305-day record; all-milk price average in 2013 was $20.00 cwt or $0.20 per pound, according to the USDA Naional Agricultural Statistics Service Agricultural Prices Report.