Select Mating Service (SMS)

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A Genetic Business Plan for Your Dairy Operation

Multiple Programs Available

Cow-Based Linear Evaluation: Each cow is evaluated using 17 primary traits that are all 10 percent or more in heritability. Evaluating the total cow is important due to many correlations between traits.

Pedigree Mating (SMS II^™): Pedigree information is used for inbreeding and recessive management on heifers or cows. SMS even allows you to utilize the type of information of the dam, if evaluated, to better predict the parent average type of the offspring.

Walk-Through Genetic Evaluation: A professional evaluator will visit your dairy to view your herd, discuss genetics and make sire recommendations to develop your genetic business plan.

Highly Trained Professional Evaluators

One of the most critical aspects of any successful business plan is the training of the staff expected to carry out the plan. Your dairy operation depends on hard-working, trained personnel, and so does your genetic business plan. Select's professional SMS evaluators combine good old fashioned cow sense with the most advanced computerized analysis to work with you to achieve your goals.

Select's professional evaluators attend regular training and see milking daughters from across the country to help guide you with physical results. They work hard to establish a breeding program that will accelerate herd improvement to meet your breeding program goals and take pride in producing the results you demand.

Each year, Select's professional evaluators meet at the Evaluators' Conference to discuss new technologies and recent trends and view progeny of Select's current lineup and potential graduates, all with the customer in mind.

^™Select Mating Service, SMS and SMS II are trademarks of Select Sires Inc.