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Consistent Results for
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Outstanding SMS Results

"SMS makes breeding cows much easier. When cows come in heat, all we have to do is look at the printout and we know which service sires to use. Before, it was difficult to individually mate the 400 cows in our herd. It just became too much for us to handle. Since our SMS evalutor Dennis Fischer has been doing our matings, the herd is more uniform. Dennis is more critical of the cows' faults than we would be. As a result, our cows are lasting longer and we are building more prominent cow families."

Brad DeBoer
DeBoer Holsteins, Corona, S.D.


Dennis Fischer, SMS Evaluator, and DeBoer BW Marshall Snow Cap (VG-86)
Dennis Fischer, SMS Evaluator, and DeBoer BW Marshall Snow Cap (VG-86)

More outstanding DeBoer SMS results:
  • DeBoer BW Marshall Snow Cap (VG-86), pictured above with Dennis Fischer, is a BW MARSHALL daughter and was fresh at 1-11. Her last test was 120 pounds of milk and she is contracted to Select Sires.

  • DeBoer Fred Snowangel (EX-90) produced a record of 4-5 365d 39,744M 5.1% 2,016F 3.0% 1,200P. She is a FRED daughter that was the No. 13 CTPI and NM$ cow in November. She also was the No. 1 fat cow and is contracted to Select Sires.

  • DeBoer Durham Snowcrystal (VG-85), a DURHAM daughter, is a sister to Snow Cap. She was the No. 32 CTPI cow and the No. 44 NM$ cow. She was the result of an SMSII heifer mating and also is contracted to Select Sires. Her first production record is 1-11 365d 34,179M 4.4% 1,582F 3.3% 1,113P.
Production Level and Type Score Results from Wisconsin

Gene and David Peper, Pepst Farms, Centuria, Wis., share the following information from their SMS and PGA herd:
  • Two 7HO6250 EMERSON 2-year-olds scored Very Good
  • Scoring VG-88 were 3-year-old daughters from 7HO3948 EMORY, 9HO1708 JUDGE and 9HO2608 BENEDICT
  • 7HO4482 FRED daughter and 7HO4164 JOLT daughters were scored EX-90
  • Another 7HO4164 JOLT daughter went from EX-90 to EX-91
Production results:

Scored 107.1 BAA
30,035 pounds milk (2x a day)
1,090 Fat
918 Protein

Myers Dairy Inc., Jonesville, N.C., Reports on Their Use of the SMS Program

Standing with three Myers Dairy O MAN daughters are (L-R): Dwayne Myers, owner of Myers Dairy Inc.; Russell O'Donnell, Myers Dairy herdsman; David McAuley, Select Sire Power SMS Evaluator; Norm Vincel, Select Sire Power director of marketing; Glen Staebner, Myers Dairy manager.
Hard-working cows with traits that correlate to longevity. (L-R): Dwayne Myers, owner of Myers Dairy Inc.,; Russell O'Donnell, Myers Dairy herdsman; David McAuley, Select Sire Power SMS evaluator; Norm Vincel, Select Sire Power director of marketing; Glen Staebner, Myers Dairy manager


831 cows
27,024 pounds milk RHA (3x a day)
1,008 Fat
849 Protein

"Select Mating Service™ (SMS™) is the most cost-effective mating program in the industry," says Glen Staebner, manager of Myers Dairy. "We are totaly satisfied with the program. Our SMS results are obvious when you see how uniform the herd is."

Myers Dairy has used Select Sires for the past 25 years. Staebner is impressed not only with the high-quality genetics, but also with the high-quality people. He states that the service he receives is second to none from is Select Sire Power sales representative, Greg Casey, and SMS evaluator, David McAuley.

Along with using the SMS program for their breeding guide, Myers Dairy also uses some SUPER SAMPLERs randomly throughout the herd. They are excited about the 15 7HO6417 O-Bee MANfred Justice-ET daughters currently milking. Glen Staebner comments, "Our O MAN daughters fit the model of what we're looking for. Plus, they milk. No other A.I. organization can offer us the same quality and variety of genetics, plus excellent service. Nobody can compete with Select. And, believe me, they try."



After 30 years, the primary focus of SMS remains the same. Read more about the benefits and advantages of using the Select Mating Service.


™Select Mating Service, SMS and SUPER SAMPLER are trademarks of Select Sires Inc.



Select Sires Inc., 11740 U.S. 42 North, Plain City, Ohio 43064 / Phone: (614) 873-4683 Fax: (614) 873-5751