The World's source for Bovine Genetics
CONSISTENT RESULTS
You Can Trust

The Select Advantage
SELECTIONS
Summer 2003

High-Reliability,
High-TPI Sires


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SELECTIONS
Winter 2003

Reliable Genetic Superiority, Time After Time


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SELECTIONS
Fall 2002

Holstein Association Identifies Select's Contribution


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Consistent
Results


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The Facts

For more than 35 years dairy producers have turned to Select Sires for semen and services. Through time, they have come to trust the genetics, the programs and the people that are Select Sires. Today, as cattle breeders around the world reach into their tanks for straws with a code of 7 or 9, they have confidence they are getting genetically superior, highly fertile semen that will result in offspring they'll be happy milking - time and time again.

So what is it that has created such a preference for products and services from North America's largest A.I. company? Let's look at the facts behind what dairy producers know from their experience with Select Sires.

7HO3707 Paradise-R Cleitus MATHIE*CV

7HO3707 Paradise-R Cleitus MATHIE*CV is the world leader in lifetime production of frozen semen, with more than 1.5 million units produced to date ... and still going.


People With Cows



Rather than depending on a one-size-fits-all reproductive system, highly trained Select Sires professionals offer a portfolio of reproductive solutions that can be tailored to meet your herd's needs.


Rear View Shot of Cows

Select-sired offspring have type that shows, including four consecutive World Dairy Expo supreme championships and many milking-age winners at exhibitions throughout the world.


More Than Just A Pregnancy

Discriminating producers want more than just a pregnancy. They recognize the value of calves by genetically superior sires. So what genetics do these producers use?

About half of the genes represented in the U.S. Holstein active-A.I. sire population today come from Select Sires (see Figure 1). The same is true in the U.S. Jersey active-A.I. population. The trend continues when looking at Canada's top 100 LPI Holstein sires. U.S. genetics represent 64 percent of the common genes within that group, with Select-sired genetics making up 51 percent of the total1.

Pie Chart
Figure 1. Percent genes-in-common among active-A.I. Holstein sires (20 sires with highest percentage of common genes in active population).

What this means is that both producers and other A.I. companies have chosen Select-sired genetics for their mating programs in the past. So what genetics are preferred today?

Breed associations regularly track registry activity showing the bulls used most for matings. Since 1997 at least half of the top 10 Holsteins for registry activity have been Select sires (see Table 1). In 2003, the top five sires of registered offspring included 7HO5157 DURHAM*CV, 7HO6250 EMERSON*BL,TV, 7HO5375 BW MARSHALL*TV and 7HO5851 MAGNA*TV.

History and current sire usage show the facts: Select-sired genetics have influenced the Holstein and Jersey breeds more positively than the genetics of any other A.I. organization.

The Best is Yet to Come

Each year Select Sires samples more than 350 highly selected bulls of six dairy breeds through the Program for Genetic Advancement™ (PGA™), the world's leading progeny-testing program. This means you can trust that semen from Select Sires will continue to provide reliable genetic superiority in your herd for years to come.

Table 1
Table 1. Select Sires' percentage of the top 10 Holstein sires for U.S. registry activity.

Type That Shows

Many A.I. organizations talk about their lineups’ ability to transmit show-ring type, but Select Sires has delivered against this promise — generation after generation. In 2003, DURHAM2 was named premier sire at World Dairy Expo and many Select-sired offspring were class winners. For seven out of 10 years, a Select bull has been named Premier Performance Sire at the All American Jersey show. In addition to performing in the show ring, offspring of Select Sires have the kind of type that shows a difference in commercial environments.

Rgncrst-RH Durham Bliss-ET (VG-89-EX-MS @ 2-9)
Rgncrst-RH Durham Bliss-ET (VG-89-EX-MS) is representative of DURHAM’s show-winning success. Sampling more DURHAM sons than any other A.I. stud, Select has the DURHAM son that is right for you today and in the future. Photo by John Erbsen.

Recent research by the University of Wisconsin and Holstein Association USA documents that type conformation (in particular linear udder traits and feet-and-leg composite) is an important factor in long-lived cows. Geneticists at Select Sires have developed a practical new breeding tool called Herdlife Builders™ that's designed to identify bulls that are best able to sire longevity. This designation includes only the top 50 percent of active-A.I. sires for udder composite and for feet-and-leg composite, and excludes the highest 10 percent for dairy form (which has a negative correlation to longevity). For more information about Herdlife Builders, click here.

7HO3948 EMORY*TV (EX-97-GM)
7HO3948 EMORY*TV (EX-97-GM), a customer-satisfaction sire, has returned more sons to active-A.I. than any other bull in recent years. Now, his proven sons are becoming second-crop success sires like 7HO5687 FORBIDDEN*TV, 7HO5708 BLITZ*TV, 7HO5742 HILLCREST*TV, 7HO5592 LOUIE*TV and 7HO5581 EQUITY*TV. Photo by Julie DeLavergne.

Reliability Breeds Consistent Results

Reliability breeds consistent results and customer satisfaction. Producers like milking daughters of top new active-A.I. sires, but they especially appreciate bulls that continue to sire the good ones once their second-crop results are in. Year-in, year-out you'll find 30 percent or more of the Top 100 bulls for TPI™ with 97 percent reliabilities at Select Sires (see Table 2). Now that's reliability and consistency you can trust!

Table 2
Table 2. Number of Select sires among the Top 100 TPI sires with at least 97 percent U.S. reliabilities for milk and type.

Looking at Cows from Your Point of View

Busy producers know the future of their herds rests on making the right mating decisions today. That's why they turn to SMS for matings that will meet their own specific genetic goals, as well as help with avoiding recessives and high levels of inbreeding. Now in its 31st year, SMS is implemented by highly trained, experienced evaluators who use computer technology and good old-fashioned cow sense to help herds maximize their genetic potential.

Man Kneeling Behind Cow
Each year Select Mating Service™ professionals visit more than 14,000 herd throughout the world to make in-person evaluations. That's one of the reasons why thousands of herd owners trust the more than 3.5 million matings made through SMS™ annually.

Quality Backed by Extensive Research

Each unit of Select Sires semen undergoes extensive quality-control checks before it is approved to go out the door. These checks meet and exceed industry standards, and are audited by third-party experts. But, we don't stop there. At all times we're investing resources in more than 20 research projects that study fertility, breeding protocols and other reproductive issues that are important to producers. Select also brings together leading researchers for reproduction think-tank sessions each year. That's why producers can trust each unit of highly fertile Select Sires semen, as well as the SUPERIOR SETTLER™ designation awarded to sires that excel in laboratory analysis and field-based non-return data.

People in Office
For decades, producers have trusted Select Sires to provide highly fertile semen from bulls that transmit both production and type. Today, leading producers involve Select Sires representatives as trusted members of their team.

Leading producers need the facts to make well-informed decisions about the products and services that are best for their herds. While the data in this brochure speaks for itself, we encourage you to ask your representative for more details about how Select Sires can help provide consistent results you can trust.

Cover Photos: MATHIE photo by Frank Robinson; show ring photo by Randy Blodgett.
™Consistent Results, You Can Trust, Herdlife Builder, Program for Genetic Advancement, PGA, Reproductive Solutions, Select Mating Service, SMS and SUPERIOR SETTLER are trademarks of Select Sires Inc., Plain City, Ohio.
™TPI is a trademark of the Holstein Association USA Inc.


1Data from August 2004
2Tied with Lystel Leduc*TV



Select Sires Inc., 11740 U.S. 42 North, Plain City, Ohio 43064 / Phone: (614) 873-4683 Fax: (614) 873-5751