The World's source for Bovine Genetics
CONSISTENT RESULTS
You Can Trust

The Select Advantage
High-Reliability,
High-TPI Sires


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Reliable Genetic Superiority, Time After Time

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Holstein Association Identifies Select's Contribution

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Consistent Results

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The Facts

For more than 35 years dairy producers have turned to Select Sires for semen and services. Through time, they have come to trust the genetics, the programs and the people that are Select Sires. Today, as cattle breeders around the world reach into their tanks for straws with a code of 7 or 9, they have confidence they are getting genetically superior, highly fertile semen that will result in offspring they'll be happy milking - time and time again.

So what is it that has created such a preference for products and services from North America's largest A.I. company? Let's look at the facts behind what dairy producers know from their experience with Select Sires.

7HO3707 Paradise-R Cleitus MATHIE*CV

7HO3707 Paradise-R Cleitus MATHIE*CV is the world leader in lifetime production of frozen semen, with more than 1.4 million units produced to date.


People With Cows



Rather than depending on a one-size-fits-all reproductive system, highly trained Select Sires professionals offer a portfolio of reproductive solutions that can be tailored to meet your herd's needs.


Rear View Shot of Cows

Select-sired offspring have type that shows, including four consecutive World Dairy Expo supreme championships and many milking-age winners at exhibitions throughout the world.


More Than Just A Pregnancy

Discriminating producers want more than just a pregnancy. They recognize the value of calves by genetically superior sires. So what genetics do these producers use?

About half of the genes represented in the U.S. Holstein active-A.I. sire population today come from Select Sires (see Figure 1). The same is true in the U.S. Jersey active-A.I. population (more than 50 percent genes-in-common)1. The trend continues when looking at Canada's top 100 LPI Holstein sires. U.S. genetics represent 57 percent of the common genes within that group, with Select-sired genetics making up 63 percent of that1.

Pie Chart
Figure 1. Percent genes-in-common among active-A.I. Holstein sires (20 sires with highest percentage of common genes in active population).

What this means is that both producers and other A.I. companies have chosen Select-sired genetics for their mating programs in the past. So what genetics are preferred today?

Breed associations regularly track registry activity showing the bulls used most for matings. Since 1997 at least half of the top 10 Holsteins for registry activity have been Select sires (see Table 1). In 2002, four of the top five sires of registered offspring included 7HO5157 DURHAM*CV, 7HO6250 EMERSON*BL,TV, 7HO5375 BW MARSHALL*TV and 7HO6352 ELAND*TV.

History and current sire usage show the facts: Select-sired genetics have influenced the Holstein and Jersey breeds more positively than the genetics of any other A.I. organization.

The Best is Yet to Come

Each year Select Sires samples more than 350 highly selected bulls of six dairy breeds through the Program for Genetic Advancement™, the world's leading progeny-testing program. This means you can trust that semen from Select Sires will continue to provide reliable genetic superiority in your herd for years to come.

Table 1
Table 1. Select Sires' percentage of the top 10 Holstein sires for U.S. registry activity.

Type That Shows

Select-sired offspring made a clean sweep of the grand and reserve grand championships at both World Dairy Expo, Madison, Wis., and the Royal Agricultural Winter Fair, Toronto, in 2002. Last fall 7JE356 SAMBO became premier sire of the All American Jersey Show, Louisville, Ky., for the second, consecutive year, marking the 11th time for a Select sire. In addition to performing in the show ring, offspring of Select Sires have the kind of type that shows a difference in commercial environments.

Rgncrst-RH Durham Bliss-ET (VG-89-EX-MS @ 2-9)
Rgncrst-RH Durham Bliss-ET (VG-89-EX-MS @ 2-9), owned by Aaron Palmer, Waukon, Iowa, is a Junior All-American nominee that is representative of early second-crop DURHAM daughters. Photo by John Erbsen.

Recent research by the University of Wisconsin and Holstein Association USA documents that type conformation (in particular linear udder traits and feet-and-leg composite) is an important factor in long-lived cows. Geneticists at Select Sires have developed a practical new breeding tool called Herdlife Builders™ that's designed to identify bulls that are best able to sire longevity. This designation includes only the top 50 percent of active-A.I. sires for udder composite and for feet-and-leg composite, and excludes the highest 10 percent for dairy form (which has a negative correlation to longevity). Of the 635 active-A.I. sires, only 188 meet these criteria, and 30 percent of these are at Select Sires1. For more information about Herdlife Builders, click here.

7HO4213 INTEGRITY*TV, VanDyk-K Integrity Paradise
7HO4213 INTEGRITY*TV, VanDyk-K Integrity Paradise (EX-96-EX-98-MS @ 6-1), owned by Kent Van Dyk and Mark Rueth, Jefferson, Wis., is a two-time World Dairy Expo supreme champion and multiple All-American winner. Photo by John Erbsen.

Reliability Breeds Consistent Results

Reliability breeds consistent results and customer satisfaction. Producers like milking daughters of top new active-A.I. sires, but they especially appreciate bulls that continue to sire the good ones once their second-crop results are in. Year-in, year-out you'll find a third or more of the top 50 bulls for TPI with 97 percent reliabilities at Select Sires (see Table 2). Now that's reliability and consistency you can trust!

Table 2
Table 2. Number of Select sires among the top 50 TPI™ sires with at least 97 percent U.S. reliabilities for milk and type.

Looking at Cows from Your Point of View

Busy producers know the future of their herds rests on making the right mating decisions today. That's why they turn to SMS for matings that will meet their own specific genetic goals, as well as help with avoiding recessives and high levels of inbreeding. Now in its 30th year, SMS is implemented by highly trained, experienced evaluators who use computer technology and good old-fashioned cow sense to help herds maximize their genetic potential.

Man Kneeling Behind Cow
Each year Select Mating Service™ professionals visit more than 14,000 herd throughout the world to make in-person evaluations. That's one of the reasons why thousands of herd owners trust the more than 3 million matings made through SMS™ annually.

Quality Backed by Extensive Research

Each unit of Select Sires semen undergoes extensive quality-control checks before it is approved to go out the door. These checks meet and exceed industry standards, and are audited by third-party experts. But, we don't stop there. At all times we're investing resources in more than 20 research projects that study fertility, breeding protocols and other reproductive issues that are important to producers. Select also brings together leading researchers for reproduction think-tank sessions each year. That's why producers can trust each unit of highly fertile Select Sires semen, as well as the SUPERIOR SETTLER™ designation awarded to sires that excel in laboratory analysis and field-based non-return data.

People in Office
For decades, producers have trusted Select Sires to provide highly fertile semen from bulls that transmit both production and type. Today, leading producers involve Select Sires representatives as trusted members of their team.

Leading producers need the facts to make well-informed decisions about the products and services that are best for their herds. While the data in this brochure speaks for itself, we encourage you to ask your representative for more details about how Select Sires can help provide consistent results you can trust.

Cover Photos: MATHIE photo by Frank Robinson, show ring photo by Randy Blodgett.
™ Herdlife Builder, Program for Genetic Advancement, Reproductive Solutions, Select Mating Service, SMS and SUPERIOR SETTLER are trademarks of Select Sires Inc., Plain City, Ohio


1Data from November 2002



Select Sires Inc., 11740 U.S. 42 North, Plain City, Ohio 43064 / Phone: (614) 873-4683 Fax: (614) 873-5751