The World's source for Bovine Genetics
SELECTIONS - Fall 2001
Value Through Programs,
Research and Service


By David Thorbahn, general manager and executive vice president

In the business world, investors and managers agree that corporate America is focused on increasing shareholder value. In addition, gurus talk about this great, new idea of increasing shareholder value by managing operations effectively and putting the customer at the center of business plans.

Back in 1965, the founders of Select Sires already understood this concept when they made customers the shareholders/owners of our business. For those of you who are shareholders (members), Select Sires has added tremendous value through time via its investment in programs, research and service.

EXPANSION OF PROGRAMS
During the last two years, Select Sires has expanded its progeny-test program to include more than 350 bulls per year. We were able to do this cost-effectively as an outcome of merging with the former Sire Power organization. Producers everywhere now benefit from access to semen from intensely selected young sires with great diversity and quality.

The addition of some tremendous people through this merger also has helped us provide better service to you, the customer.

Recently, the Select Sires federation partnered with Accelerated Genetics to invest in World Wide Sires Ltd. This provides value for customers by:
  1. Allowing us to sustain and increase the United States’ largest progeny-test program; and
  2. Providing direct exposure to genetics throughout the world, giving us a reliable benchmark. This will help us continue providing you with the widest variety of the very best genetics available anywhere.
A third move to grow was the acquisition of Select Sires Canada (formerly TransCanada). Our stronger presence in Canada has provided the opportunity to sample additional bulls, which, in turn, gives us a greater opportunity for selection and diversity of pedigrees.

INVESTMENT IN RESEARCH
This year Select Sires again has invested heavily in research. We are conducting 28 research projects designed to improve the quality and usefulness of our products. The research is looking at semen quality and production, as well as new, innovative aspects of genetics and reproduction. The MGA® SELECT synchronization program for beef cattle is one of the direct results of this applied research.

ADDITIONAL SERVICES
In addition to offering Select Mating Service™ (SMS™) and a nitrogen-supply program, Select has invested in a dedicated training department to provide ongoing reproductive certification for all sales representatives and technicians. Select also is training representatives on turnkey breeding programs as more producers seek full-service reproductive solutions.

Our goal is to make sure that the most talented, well-trained people are available to you in helping develop your herd and solve reproductive challenges.

SHAREHOLDER VALUE
Select Sires has demonstrated the ability to add value to customers through tremendous growth. Our unit sales have grown by 25 percent this year, which means that producers throughout the United States and the world recognize the value Select Sires offers, and are placing their trust and confidence in us to help them reach their goals.

If you currently are not a customer, ask some of your peers why they do business with Select Sires. They may talk about the strong sire lineup, or the top-quality service they receive from knowledgeable people.

Then, call us. I think you will like the value you find as a Select Sires shareholder.



®MGA is a registered trademark of Pharmacia Animal Health, Kalamazoo, Mich.
™Select Mating Service and SMS are trademarks of Select Sires Inc.

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