The World's source for Bovine Genetics
SELECTIONS - Fall 2003
In Pursuit of Our Mission


By David Thorbahn, general manager and executive vice president

David Thorbahn

Select Sires is your cooperative. You own it and you benefit through discounts andpatronage dividends from its success. Your producer-owned, -directed and -focused A.I. company has excelled in some of the most turbulent times in the dairy industry, growing more than 2 million units in sales throughout the last three years. Why? Your board of directors has established values for the Select federation’s management team to hold to when serving you.


We Value Responsiveness to Customer Needs

We have responded to your needs with large-herd reproductive programs, the Program for Fertility AdvancementTM and new products, like CIDRs, to meet the rapidly changing demandsof your business and help improve its profitability and productivity.

We Value Highly Trained, Professional Personnel

The Select Sires federation has the largest field staff focused on serving you, the dairy and beef producers in the United States. We invest heavily in professional development of employees, for example, service staff, recently hosting more than 300 employees at educational seminars by leading researchers and experts on reproductive physiology, synchronization, genetics and business management.

We Value High Quality at a Fair Price

Select’s products always may not be the lowest cost, but they are unequalled in value. Our products and services are premium for consistent fertility and genetic superiority combined with professional service leaders committed to improving the productivity and profitabilityof your herd.

We Value Industry Leadership

You, the customer and owner, have made Select Sires the undisputed unit and dollar sales leader in genetics serving North America. Industry leadership and cooperatives force us to focus on the betterment of the customer and to provide strong stewardship in the industry.

We Value Product and Service Innovation

Select Sires has implemented large-herd reproduction programs in areas across the country. The program is not a "one size fits all," but a portfolio of services designed to meet your specific needs.

We Value Commitment to Research

Select has more than doubled our commitment to research in the areas of synchronization, semen quality and genetic development. Commitments to the Program for Genetic Advancement and PFA are commitments to being the leader in genetic superiority and fertility research.

We Value Good Stewardship of Assets

As in the dairy industry, we must do everything in first-class fashion and as frugally as possible to build and protect the value of your company.

We Value Continuous Improvement

Continuous improvement means that your cooperative is focused on harnessing and embracing change to make improvements in every phase of our operation. From our dominant bull lineup in each breed to each individual employee’s skills and ability to serve you with the finest products and services to meet your needs, we always are focused on improvement.

We Value Integrity in Everything We Do

Finally, we value integrity. This embodies the very nature in which we embrace our business. As Select Sires learns and grows in the 21st century, three traditions of your company must remain important.
  • No. 1 commitment to performance;
  • No. 2 thirst for improvement;
  • No. 3 we always must display total, unyielding integrity.
Select Sires is a company of integrity and standards. Our worldwide reputation for honest and reliable business conduct was built by serving one farm at a time. Providing consistent results year after year is based on integrity in everything that we do.

These are the values we hold dear when serving you, our customers, our owners.





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Select Sires Inc., 11740 U.S. 42 North, Plain City, Ohio 43064 / Phone: (614) 873-4683 Fax: (614) 873-5751