Select Sires Now a Strategic Partner of The Beef Connection

PLAIN CITY, Ohio, March 29, 2011 - Select Sires Inc. signed an agreement on Friday, March 25, 2011, to become a strategic partner with The Beef Connection LLC. Select Sires' beef program is committed to be the premier provider of beef genetics and services for progressive stockmen who demand that profitability and cattle that are a pleasure to own come in the same package. Select Sires is passionate about delivering the products and services that will ensure success for beef producers. This partnership will provide Select Sires' customer-owners with a greater return on investment.

The Beef Connection provides an integrated system for beef cattle producers to enhance profits and opportunities by improving the quality management information, cattle marketing support and consulting through strategic partners. A Beef Connection member can utilize the technology of herd database management, feed performance data and carcass/premium data to reveal the true value of the herd and overall beef operation.

Brian House, vice president and beef program manager of Select Sires stated, "Within the last year, Select Sires' beef program has made large strides to further enhance our offerings for our customer-owners. In this new era at Select Sires, we are proud to introduce our brand promise that will anchor our sire selection and is founded on three fundamentals of a successful beef business...Calving Ease, Carcass and Cows. By partnering with The Beef Connection, Select Sires is pleased to add additional marketing value to our diverse genetic offerings."

According to Robert Sand, CEO of The Beef Connection, "One of the cornerstones of The Beef Connection process for improving return on investment for beef cattle producers is the use of exceptional genetics to build high-performing herds. The Beef Connection Elite Producer members who use the superior Select Sires genetics and follow our nutritional protocols will develop high-performance heifers and feeder calves. This is an important benefit of The Beef Connection's ongoing data collection and analysis that is used to help producers improve herd performance."

Select Sires and The Beef Connection's combined efforts helped The Beef Connection to refine a proven, multi-year program that builds and strengthens herds. The first year of the program establishes a baseline for future herd evaluation and the opportunity to select superior A.I.-sired replacement heifers. In the second year, A.I. breeding continuity lets producers' select additional, closely-related A.I.-sired replacement heifers. During the following years of A.I. breeding, members develop superior replacement heifers that produce feed efficient and quality carcass merit progeny. These heifers become the foundation for the future, and their steer mates typically perform very well in the feed yards and on the grid. This adds up to higher value premiums for their cattle and greater return on investment.

To learn more about becoming an Elite Producer member of The Beef Connection visit or call (502) 347-5050. For more information about Select Sires visit

Based in Plain City, Ohio, Select Sires Inc. is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.