Ryan Peterson Joins Select Sires as Beef Business Development Manager


Plain City, Ohio, December 21, 2018 – Select Sires has hired Ryan Peterson as beef business development manager. In this role, Peterson will oversee both domestic and international marketing initiatives, in addition to leading training efforts regarding the beef program within the federation. In large, he will be responsible for mentoring beef sales representatives and assisting members with identifying, acquiring, servicing and retaining strategic accounts. Additionally, he will support beef personnel in international beef markets by coordinating pricing and availability of beef semen.

In 2008, Peterson graduated from Michigan State University with a Bachelor of Science in agribusiness management. He then pursued his master’s degree from Colorado State University and earned a Master of Science in the field of ruminant nutrition in 2011.

Since 2010, Peterson has worked for Leachman Cattle of Colorado as head salesman and most recently, director of sales. Throughout the years, he has filled nearly every role from overseeing the cowherd, managing bulls on test, organizing A.I. breeding synchronization schedules and directing sales. In total, Peterson has coordinated more than 60 production sales, marketing nearly 10,000 head of cattle. His experiences and skills extend to bull selection, picturing, videography and catalog production.

Lorna Marshall, vice president of beef genetics at Select Sires, says, “We are excited to have someone of Ryan’s caliber, talent and experience join our team. He will take our domestic and international marketing efforts to new heights and further the strong growth in our beef sales.”

Peterson’s qualifications are made stronger by his passion for the industry and his deep roots in agriculture. He previously completed internships with Land O’ Lakes Purina, LLC in beef feed sales and Elanco Animal Health in the dairy business unit. From October 2005 to October 2006, he served as the Eastern Region Vice President for the National FFA Organization. Peterson’s experiences and skills bring value to Select Sires’ innovative and industry-leading beef department.

Based in Plain City, Ohio, Select Sires Inc., is North America’s largest A.I. organization and is comprised of eight farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.