Select Sires Graduates Three Jersey Sires and Offers High-Components Breed Leaders

PLAIN CITY, Ohio, Dec. 15, 2010 - Upon release of the December 2010 genetic evaluations, Select Sires graduated three exciting Jersey sires into their active lineup. In the Ayrshire, Brown Swiss and Guernsey breeds, Select Sires' elite lineup offers high ranking breed leaders that perform well in type conformation, production, Net Merit dollar value (NM$) and total performance.

Jersey Sires Add Profitable, Long-Lasting Daughters to Your Herd
Three Select Sires Jersey sires enter Active A.I. with the Herdlife Builder™ label. 7JE840 Sunset Canyon BELVEDERE-ET is the first SHF Centurion Sultan son to enter Select Sires' lineup and soars toward the top of the Jersey Udder Index™ (JUI™). BELVEDERE ranks second in the breed for JUI at +5.46 and sixth (tied) for Type at +1.7. He will add stature and dairy form to his daughters, along with snug fore udders and great rear udder height and width. In addition to his excellent type, he offers positive fat percent, longevity and a low Somatic Cell Score (SCS). BELVEDERE hails from the Duncan Belle (E-92%) family. His dam is Sunset Canyon Hallmark Belle 1-ET (E-93%), the Premier Performance Cow at The 2004 All American Jersey Show.

Debutant 7JE855 Buttercrest FORCE is a well-balanced, breeder satisfaction potential bull similar to his sire 7JE590 Forest Glen Avery ACTION-ET. FORCE improves health traits (+4.5 Productive Life, PL, +1.0 Daughter Pregnancy Rate, DPR and 2.92 SCS) and offers superior Type (+1.5) with solid milk production. FORCE daughters will be moderate in size with correct feet and legs and incredible udders (+4.51 JUI).

Component improver and Sire Conception Rate (SCR) breed leader 7JE620 Sunset Canyon MAXIMUS-ET debuts his first son to Select Sires' lineup, 7JE876 DLM Maximus VERNER. He follows in the footsteps of his sire as a Fat improver (+.22% Fat and +54 Fat) while also improving Protein and Milk. Backed by two generations of Excellent high-component dams, VERNER offers positive Productive Life that spells longevity in his daughters.

Select Sires Leads with Jersey Sires
Select Sires has six Jersey sires ranked among the top 20 sires for Jersey Performance Index™ (JPI™), seven ranked among the top 20 sires for Type, and five sires among the top 12 bulls for Net Merit dollar value (NM$). Danish Jersey sire 236JE146 ISDK DJ ZUMA continues to lead the breed for JPI and Net Merit dollar value (+218 GJPI and +$685 NM). As a Herdlife Builder and HeathMark™ sire, ZUMA sires longevity (+7.9 PL), daughter fertility (+1.6 DPR) and low somatic cell score (2.54 SCS). JPI standout 236JE3 ISDK Q IMPULS ranks fifth in the breed at +173 GJPI. Customer satisfaction king 7JE590 ACTION ranks third in the breed for Type (+1.9) and JUI (+5.38). ZUMA, IMPULS and ACTION are all good choices for improving the bottom line as FeedPRO® sires.

Brown Swiss Breed Leaders
7BS779 Brothers Three PARKER ET continues to rank as a breed leader for type. This Showcase Selections™ sire defines Type at +1.0 and offers tremendous Udder Composite (+1.01 UDC). Ranking closely behind PARKER are 7BS750 Hilltop Acres En DYNASTY ET (+0.8 Type) and 7BS766 Blessing Banker AGENDA ET (+0.7 Type). AGENDA, also a Showcase Selections sire, improves feet and legs (+1.04 Feet and Leg Composite, FLC).

Guernsey Highlights
Select Sires dominates the Guernsey Active A.I. List for PTI with four of the top six sires. Three of the sires, 7GU395 Sniders Option AARON-ET (+166 PTI-M), 7GU398 Sniders Ronalds ALSTAR (+150 PTI) and 7GU417 Sniders Tiller ALTANIC (+133 PTI) are maternal brothers out of three-time National Grand Champion Cedar Fringed Altann (EX-95-EX-95-MS-GSD). AARON is also designated as a Showcase Selections sire with Type at +1.1. ALSTAR's high Net Merit Dollar value of +$488 ranks him as the breed leader, and he excels in outstanding fitness traits (+4.9 PL and +2.3 DPR). ALTANIC ranks as the breed's highest Milk sire at +1,276 M and for correct feet and legs (+3.9 FLC). 7GU405 Golden J Ronald GRUMPY ranks fourth for PTI (+142) and boasts bountiful milk (+651 Milk) and superior udders (+1.7 UDC). AARON, ALSTAR, ALTANIC and GRUMPY are all FeedPRO sires.

Select Ayrshires Lead the Breed
7AY84 Palmyra Tri-Star BURDETTE-ET ranks first in the Ayrshire breed for Type (+1.9) and second in the breed for PTI (+103). BURDETTE improves longevity (+5.1 PL), daughter fertility (+1.2 DPR), Net Merit dollar value (+$389 NM) and adds milk (+372 Milk) to his daughters.

Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.

Source: 12/10 USDA Genomic Evaluation, USDA/AJCA/BSCBA Genomic Type Evaluation, USDA/AGA/ABA/AMSS Type and Production Evaluation and Interbull, M=USA/IB-Mace. AJCA A.I. Marketed Bulls (A/F) December 2010. 12/10 Rel.: BELVEDERE Type 82%; FORCE PL 64%, DPR 62%, SCS 76%, Type 76%; VERNER Yield 83%; ZUMA NM$ 70%, PL 49%, DPR 63%, SCS 69%; ACTION Type 99%; PARKER Type 91%, DYNASTY Type 99%; AGENDA 95%; AARON 88%; ALSTAR NM$ 72%, PL 63%, DPR 56%; ALTANIC Yield 83%, Type 80%; GRUMPY Milk 84%, Type 80%; BURDETTE Type 76%, PL 55%, DPR 52%, NM$ 69%, Yield 89%.
™Herdlife Builder, HealthMark, Superior Settler and Showcase Selections are trademarks of Select Sires Inc. Jersey Udder Index, JUI, Jersey Performance Index and JPI are trademarks of the American Jersey Cattle Association. ®FeedPRO is a registered trademark of Select Sires Inc.