Getting Started with ProfitMAX


Complete a Genetic Audit

ProfitMAX provides reproductive and genetic audits from the dairy operation’s herd management software program to help you better understand the current cow and heifer benchmarks for reproductive efficiency and genetic levels and identify genetic opportunities to attain future goals. Select Sires’ reproductive and genetic specialists will provide an audit of your cow and heifer inventory using the Optimal Genetic Pathways calculator to project the correct number of replacements needed to meet the goals you have set for your herd’s future.



Achieve Goals, Maximize Profits

Select Sires professionals will help you determine the best combination of elite sires with conventional semen, sex-sorted semen, or embryos to generate the most profitable replacements to reach your goals. Beef semen may be used on lower genetic value animals to create higher-value feeder calves, increasing short-term cash flow.



Increase Cash Flow

ProfitMAX features Angus, Simmental and Limousin sires specifically selected for crossbreeding on Holsteins and Jerseys. Their offspring excel in daily gain and carcass merit, while providing calving ease. All ProfitMAX beef sires offer elite fertility to maximize reproductive performance.



ProfitMAX is a trademark of Select Sires Inc.