Select Sires Inc. is excited to welcome Cheryl Marti as the cooperative’s new data services product manager. In this role, Marti will lead data services development to build solutions that radically improve Select Sires’ service to customers and revolutionize the business through innovation, research management and genetics. She will serve as the liaison between a multitude of departments and experts to ingest, structure, manage and present strategic data plans.
“Cheryl brings a unique combination of farm management knowledge, industry experience and technical capabilities,” said Chuck Sattler, vice president of genetic programs, Select Sires Inc. “We are excited to welcome her to the team and look forward to her innovative contributions.”
Marti comes to Select Sires with an immense background in animal science, animal health, genetics and business development. Most recently, she served as the business development manager for health technologies at Cargill. For more than 13 years, she worked for Zoetis in various roles, including associate director of marketing for U.S. dairy genetics and cattle reproduction. In 2018, Marti combined her years of experience in marketing and data analytics with her technical expertise to establish Cheryl Marti Enterprises, LLC. She has provided exceptional business strategy and helped to create valuable sales support tools through her consulting business.
Select Sires continues to move the dial on genetic technologies and strives to provide the best tools and services to enhance farmer-owner success and bring longevity and security to their livelihood.