• Select Sires acquires GeneNet LLC

    November 30, 2021

    PLAIN CITY, Ohio, November 30, 2021 – Beef cattle producers and industry personnel met recently at the Range Beef Cow Symposium in Rapid City, South Dakota for Select Sires’ relaunch of GeneNet LLC, their newly acquired grid-marketing company. More than 150 observers enjoyed fellowship, hospitality and informative presentations from Blair Brothers Angus Ranch, Sturgis, South Dakota, and Sandra Utter, supply chain manager, Select Sires Inc. Attendees participated in valuable discussions detailing the advantages and challenges of grid marketing and strategies for its implementation.

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