Our supply chain data continues
to show that ProfitSOURCE cattle are CONSISTENT! Packers and retailers crave
consistency because it means they can promise a uniform product to their buyer,
whether it’s in terms of ribeye size, marbling, or some other facet. We also
see some improvements as we begin harvesting cattle of more recent ProfitSOURCE
sires, including the percentage of cattle hitting Prime marks. Management,
seasonality, and more can affect an animal’s ability to express their genetic
potential. That said, the performance of ProfitSOURCE offspring still shines
through!
How are we creating such
predictable cattle?
The ProfitSOURCE lineup contains sires with market-targeted
genetics. Compared to publicly available beef on dairy lineups, the Select
Sires ProfitSOURCE lineup has the least range from minimum to maximum among
sires for most EPDs. In addition, the ProfitSOURCE lineup includes the highest
proportion of sires ranked among the top 20% for the $Beef terminal index and
some of its components including Yearling Weight, Carcass Weight, and Marbling.
Consistency is key to maintaining and building demand for the long run, and by
using ProfitSOURCE, you are well on your way!
