In this episode of The Select Sires Podcast, Host Ethan Haywood sits down with David Irwin of Redhouse Holsteins, a progressive dairy operation located in County Tyrone, Northern Ireland. Known for his high‑component herd, balanced cow families, and global presence on social media, David shares how thoughtful genetic strategy and the NxGEN® program are helping shape the future of the Holstein breed worldwide.
High‑Component Production at Redhouse Holsteins
Operating with roughly 170 autumn‑calving cows, Redhouse Holsteins focuses on maximizing fat and protein production, a priority in an export‑driven market where milk is processed into cheddar cheese. With herd averages now around 4.4% Fat and 3.5% Protein, David attributes progress to consistent genomic testing, smart sire selection, and an unwavering focus on cows with strength and capacity.
The Global Value of Balanced Holstein Genetics
Across the world, dairy farmers are seeking cows that remain in the herd longer, produce efficiently, and thrive in diverse environments. David breeds towards his ideal cow of:
Moderate stature with increased strength
Wide rumps, solid feet and legs
Sound teat placement for both parlor and robotic systems
Production‑driven genetics without sacrificing functionality
NxGEN: A Global Tool for the Genetic Advancement of Dairy Cattle
David has become a strong adopter of Select Sires’ NxGEN program, citing its access to elite, well‑pedigreed genomic sires without restrictive multi-generational contracts. His recent favorites— 7HO16276 SHEEPSTER, 7HO17648 BLACKROCK, 7HO17572 MYBOYBLUE, 7HO17200 GOLLEY, and 7HO17419 CATEYE—align with his selection goals for moderate frames, strength, and component‑heavy performance.
NxGEN’s global impact is clear: the program emphasizes next-level genetic gains, cow families, and long‑term profitability, factors that suit a variety of dairy producers and production systems.
Social Media and International Influence
Through active use of Facebook and TikTok, David has unintentionally built a global audience. Social media has helped him connect with producers from the U.S., Europe, and beyond, leading to strong demand for his genetics and offering transparency into the daily operations of a high‑performing dairy.
This global reach was on full display during his massive on‑farm open day, which drew visitors from across Ireland, the UK, Belgium, France, and the Netherlands, raising significant funds for the Air Ambulance Northern Ireland.
Investing in Genetics and the Future of Dairy Farming
David is passionate about improving dairy cattle generation after generation, but he stresses that genetics must be paired with proper cow comfort and management. His investment priorities include:
Continued participation in elite genetic programs
Facility upgrades to maximize cow comfort
Renewable energy (solar, wind, and battery storage)
Efficiency improvements to increase output without increasing cow numbers
He remains optimistic about the next generation of dairy farmers, noting the growing interest among young people and the importance of showcasing real farming through social media.